Product Marketing Lead

Written by the T&S Network from Variance's posting.

Product marketing for an AI risk mitigation product used by fraud, Trust & Safety, and Risk & Compliance teams to cut repetitive manual reviews and investigations. The role sits in a growing company serving large social media, online marketplace, and financial services platforms, and the posting centers on positioning and launching the product to executives, operators, and technical buyers.

• Fraud and scams

What you'd do

• Set the company's and products' positioning, messaging, and story
• Run product launches that introduce new capabilities to the market
• Create sales decks, one-pagers, objection responses, and competitor battlecards
• Turn customer wins into case studies and proof points for enterprise deals
• Work with leadership on defining the category and on strategic messaging
• Write website copy, campaign messages, and other outward-facing material
• Run market, customer, and competitive research to inform go-to-market strategy

What it asks for

• 4 to 8 years in product marketing, strategic marketing, or founder's office or GTM roles at high-growth B2B SaaS companies
• Experience owning launches, sales enablement, collateral, and competitive intelligence
• Knowing how large enterprises make purchasing decisions
• Writing well for websites, decks, case studies, and thought leadership
• Comfort building a function from 0 to 1 in ambiguous conditions
• Bachelor's degree or equivalent practical experience

Our best summary of the posting, and it can be wrong. The employer's posting is what counts: read it in full on Variancenorth_east before you apply. If we got something wrong, report this listing.