Pex

Audio and video fingerprinting to identify copyrighted music and video in UGC.

About Pex

Pex is a product of Vobile, which acquired Pex in April 2025. Pex was founded in 2014 with the mission to deliver a more transparent and equitable Internet. Its music solutions are used by DSPs, music distributors, record labels, music publishers, production music libraries, collection societies, and brands.

Pex Search is designed for identifying modified audio and covers, and its Discovery product finds and tracks uploads of audio and video content across social media platforms, including YouTube, Facebook, Instagram, X, and TikTok. The Pex Search product, offering identification technology à la carte, launched in August 2023.

Drafted from pex.com · not yet confirmed by Pex

How it works

Pex identifies music and video inside user uploads by matching audio and visual fingerprints against a very large reference catalog, and its Attribution Engine lets platforms license, block or monetize matched content and handle rights holder claims. It's how platforms outside YouTube get Content ID style coverage.