AI Growth Marketer

Written by the T&S Network from Cinder's posting.

Growth marketing for Cinder, an infrastructure platform where platforms run AI agents against fraud, abuse and manipulation, file NCMEC reports and write and enforce policy. The role targets generative AI companies that don't yet realize they have a trust and safety problem, reaching them before they need the product.

• AI misuse and jailbreaks
• Fraud and scams
• Coordinated manipulation

What you'd do

• Set a pipeline target with the Head of Sales and choose channel mix to hit it.
• Shape the existing AI red teaming, agentic moderation and content integrity messaging into a story aimed at generative AI buyers.
• Improve demand performance of customer case studies, written, video and sales deck, with a bar high enough that customers ask to be featured.
• Run the blog, newsletter and founder ghostwriting engine, including original research or benchmarks.
• Decide which events to attend, sponsor or skip, and plan how to show up at and around them.
• Launch timely campaigns quickly around news and industry moments.
• Own attribution, lead scoring and inbound reporting, and partner with sales on handoff and follow-up.

What it asks for

• Has built demand for an AI product in particular (required)
• Four or more years in growth or B2B demand gen, including starting as the first marketing or demand hire (required)
• Track record owning a pipeline number, including what was missed (required)
• Experience demand-building in a high-stakes category such as cybersecurity, identity, fintech risk or regtech (required)
• Fluency in how models and agents behave, evals, and where AI systems break (required)
• Working CRM and marketing automation stack and ability to build own reporting (required)
• Experience marketing enterprise or B2B into consumer-facing companies (preferred)

Worth knowing

• Based in NYC, with in-person work 4 to 5 days a week

Terms in this role

NCMEC.

The National Center for Missing & Exploited Children, a US nonprofit. It runs the CyberTipline, where US-based online services must report apparent child sexual abuse material they find.

Red teaming.

Testing a system, often an AI model, by deliberately trying to make it fail or misbehave, so problems are found and fixed first.

Our best summary of the posting, and it can be wrong. The employer's posting is what counts: read it in full on Cindernorth_east before you apply. If we got something wrong, report this listing.