The RealReal

The RealReal is an online marketplace where users buy and sell luxury goods that are authenticated by experts. It handles item authentication, pricing, photography, listing, shipping, payments and customer service on behalf of sellers. Sellers can consign through in-home pickup, drop-off appointments in its boutiques, meetings with luxury experts, and direct shipping.

The RealReal was started in 2011 by Julie Wainwright and is headquartered in San Francisco. It has more than 38 million members and had sold nearly 40 million items as of September 30, 2023. It describes itself as the largest platform for authenticated luxury resale in the United States. It has stores in California, Connecticut, Florida, Illinois, New Jersey, New York and Texas.

It opened its first permanent retail store in New York City in 2017. The RealReal went public on Nasdaq under the symbol REAL on June 28, 2019. Rati Sahi Levesque, its co-founder, was named CEO on October 28, 2024.