Sama

Sama is a data annotation company that provides annotation, validation, and evaluation for AI models. It combines automation with human review for computer vision, NLP, and multimodal AI. Its services are data annotation, data validation, model evaluation, and professional services. It offers human-in-the-loop data labeling across text, image, video, 3D, LiDAR, audio, and multimodal combinations.

Sama was founded in 2008 by Leila Janah. Leila Janah is described as its late founder. Its legal entity is Samasource Impact Sourcing, Inc. It describes itself as one of the first AI companies to be certified as a B Corp. It states it has provided economic opportunities for over 65,000 employees from underserved communities.

Its stated customer base includes 30% of the Fortune 50. Its industry use cases include ADAS and autonomous vehicles, retail and e-commerce, agriculture and food, and robotics and manufacturing.